AMFI-registered Mutual Fund Distributor: Shital Shukla, ARN-87539, valid till 14 Oct 2027AMFI-registered Mutual Fund Distributor: Jija Roy, ARN-152830, valid till 14 Dec 2027APMI-registered PMS Distributor: Jija Roy, APRN00191, valid till 4 Sep 2029Insurance (IRDAI): URN AILI0301250160 (Shital Shukla, life)

Financial Clarity. Responsible Distribution. Structured Wealth.

Thoughtful financial solutions for every stage of life

Helping investors build disciplined portfolios through structured investing, alternative assets, risk protection and access to liquidity.

Since 2012Through every stage
A family boutiquePersonal care, wide choice
India & abroadFamilies and NRIs
One placeInvest, protect, borrow

Comprehensive financial services across asset classes

Mutual FundsPMSBondsStock AdvisoryAIFInvITsGIFT City FundsInsuranceLendingWill Management
Working with regulated institutions under the frameworks of the Securities and Exchange Board of India, the Association of Mutual Funds in India, the Insurance Regulatory and Development Authority of India, the Reserve Bank of India (for lending) and the International Financial Services Centres Authority (for GIFT City funds).

A structured approach to financial freedom and creating wealth

At Finpotters, we believe that successful investing is built on clarity, discipline and long-term thinking.

In today's dynamic financial environment, investors often meet fragmented information and fast-changing market stories. Finpotters bridges this gap by offering access to a broad range of financial services, from traditional investments to alternative assets, supported by structured financial thinking.

Our focus is on helping investors build well-diversified portfolios aligned with their goals and their comfort with risk.

Learn more about us
01Understanding your goals: objectives, time horizon, comfort with risk and existing commitments
02Building a framework: diversification, protection, liquidity and asset allocation
03Implementation through regulated products: mutual funds, PMS, insurance and lending
04Periodic reviews, so your investments stay aligned as life changes
A family laughing together on a sofa at home
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Protect what matters

Wealth building is incomplete without protecting your family and your goals.

Health insuranceProtection against rising medical costs.
Term life insuranceFinancial security for your family if the unexpected happens.
Explore insurance
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Access liquidity without disrupting your investments

Finpotters helps clients access lending through partner financial institutions.

Home loans
Business loans
Loan against property
Loan against securities
Car loans
Other kinds of loans

A loan against securities lets investors unlock liquidity while keeping their long-term investments in place.

Explore lending
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Building financial awareness

Informed investors make better decisions. Our sessions and guides cover:

Asset allocationLong-term wealth creationAlternative investmentsBehavioural investingRisk protection
Learn about investing
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An NRI desk for Indian families abroad

Investing in India from overseas comes with its own questions: which fund houses accept you, NRE or NRO accounts, tax deducted in India, and paperwork on both sides.

USAUnited KingdomCanadaEuropean UnionUAEAustraliaNew Zealand

Meetings by video, in your time zone.

Explore the NRI guide

What our clients say

In their own words, about working with us.

“As a U.S. citizen investing in India, I truly appreciate how seamlessly they manage my investments and navigate the complexities. They make the entire process smooth and hassle-free.”
Mihir PathakFounder & CEO, Pathak Ventures
“Finpotters took the time to understand my financial goals, risk tolerance, and time horizon. They patiently explained the various investment options available, including mutual funds, and provided clear and concise information.”
Hitesh DaniDirector, Saviour Pharmaceuticals
“They take the time to explain every detail, ensuring I understand my options and feel secure in every decision.”
Bharat PatelDirector, Yudiz
“Their dedication to explaining every detail with clarity ensures that I feel confident in every decision I make. … I truly appreciate their professionalism and commitment to client success.”
Shirish RanadiveSBU Head, Corona Remedies
“What I liked is user experience. Most of these private banks and financial consultants keep bothering you so much that you get frustrated and try to avoid them, but with Finpotters it is a casual check, and if interested, all work is done within a day.”
Dr. R GovindrajanHead R&D, Zydus Wellness
“Ms. Jija Roy can be one point of contact to get all formalities completed from your desk, which will be completely hassle-free and effortless. … My good wishes are always with such an honest and sincere team.”
Mukti Sadhan NathCo-Founder & Executive Director, AZKKA Pharmaceuticals
“Special shout out to both Jija and Shital, to make us feel comfortable and go out of way to help us, when needed.”
RubanGM, Hyatt Regency, Chennai
“Jija appeared to me as a Coach asking probing questions and seek information about my current & future financial needs. … She was open to listening to my questions as I had many & her guidance was reassuring.”
Sumit BoseBusiness & People’s Coach
“Finpotters have a smart application where I can monitor my portfolio on a daily basis, and they have been responsive enough to share updates & resolve queries.”
Soma BoseEducationist
“Their professionalism, expertise, and unwavering dedication to client success have truly set them apart.”
Pushpendra SikarwarCOO, Rhythm Heart Institute
“The way you took the time to get a feeling for where I was at, your depth of knowledge and your approach to the clients are commendable. Your professional, ethical and caring approach evoke my trust and respect.”
Pramod Nair
“Researched insights, quick personalized service and a shared vision about the Portfolio Objectives makes them stand out as a Boutique Financial Services Outfit.”
Sankar Sen

Shortened extracts from feedback our clients have shared with us, lightly edited for spelling. They are personal views about our service, not indicative of future results, not investment advice, and do not mean any product is suitable for you.

Why investors choose Finpotters

Structured investment approachA clear process from goals to reviews.
Diversified investment accessMutual funds, PMS, AIF, InvITs and more.
Alternative asset opportunitiesBeyond equities and fixed income.
Integrated financial servicesInvestments, protection and lending in one place.
Investor-centric philosophyYour long-term interest comes first.

Start your financial journey

Whether you are building wealth, protecting your family or looking for liquidity, Finpotters offers access to a range of financial services designed to support your long-term goals.

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