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Stock Advisory
Stock advisory from SEBI-registered partners, available through Finpotters. Research-driven ideas for direct equity. We explain how the service works and make the introduction; the research comes from the partner.
What it is
Stock advisory means getting research-based views on individual company shares from a professional registered with the Securities and Exchange Board of India (SEBI), while you keep your own demat account and place your own trades.
Finpotters does not give stock recommendations itself. For investors who want to hold shares directly, we help you reach stock advisory offered by SEBI-registered partners: research analysts and investment advisers who are licensed to give this kind of view and who answer to SEBI for it.
The research may include:
- Fundamental equity research: how a company earns money, its debt, its management and its valuation.
- Portfolio construction ideas: how many stocks to hold and how much in each, so one mistake does not sink the whole portfolio.
- Sector-based strategies: views on industries such as banking, pharma or consumer goods, and how they fit together.
- Long-term equity frameworks: rules for when to buy, when to add, and when to review a holding.
Stock advisory, PMS and mutual funds side by side
All three can give you exposure to Indian companies. The difference is who decides, who acts, and how much you need to start.
| Stock advisory | Portfolio Management Services | Mutual funds | |
|---|---|---|---|
| Who picks the stocks | You, using the partner's research | The portfolio manager | The fund manager |
| Who places the trades | You | The portfolio manager | The fund |
| Where the shares sit | Your own demat account | Your own demat account | Pooled in the fund; you own units |
| Minimum to start | Set by the partner | ₹50 lakh, set by SEBI | Small amounts, including monthly SIPs |
| Time you need to give | Regular: reading, deciding, acting | Low | Low |
| Regulated by | SEBI | SEBI | SEBI |
Who it may suit
Direct equity is not for everyone. In general, it tends to suit people who:
Whether it suits you personally is for a SEBI-registered investment adviser to assess, through the risk profiling and suitability checks its SEBI rules require. If you would rather someone else picks and trades the stocks, a mutual fund or Portfolio Management Service may fit better; the table above shows the difference.
How it works with Finpotters
Our part is explaining the service and making the introduction. The research, and any personal risk profiling and suitability assessment, come from the SEBI-registered partner.
- A first conversationWe explain how stock advisory works, how it differs from mutual funds and PMS, and what it costs, so you can decide whether to explore it.
- Introduction to a SEBI-registered partnerWe connect you with a registered research analyst or investment adviser and share their registration number so you can check it.
- The partner sets out its termsThe partner explains its service, fees and terms in writing and takes your consent before you sign up. An investment adviser must also assess your risk profile and suitability before advising you.
- You stay in controlResearch reaches you from the partner. You decide, and you place trades in your own account. Nobody needs your login or password.
Warning signs to watch for anywhere
Unregistered "stock tips" are one of the most common ways people lose money. Whoever you deal with, walk away if you see:
Common questions
Does Finpotters give stock tips or recommendations?
Who are the partners?
Will the partner trade on my behalf?
What does it cost?
How much of my money should go into direct stocks?
Can NRIs use stock advisory?
Thinking about direct equity?
We will explain how stock advisory works and introduce you to a SEBI-registered partner.