AMFI-registered Mutual Fund Distributor: Shital Shukla, ARN-87539, valid till 14 Oct 2027AMFI-registered Mutual Fund Distributor: Jija Roy, ARN-152830, valid till 14 Dec 2027APMI-registered PMS Distributor: Jija Roy, APRN00191, valid till 4 Sep 2029Insurance (IRDAI): URN AILI0301250160 (Shital Shukla, life)

Home / Investor Education

Investor Education

Informed investors make better decisions. Plain-English sessions and guides on the ideas that matter most.

Why we teach

Financial awareness is a key pillar of responsible investing. We run discussions, sessions and guides so that investors build confidence, clarity and discipline, and can ask better questions of anyone who sells them a financial product, including us.

Our education is general. It explains how things work. It does not name schemes, share tips or predict markets.

Topics we cover

Fundamentals of investingWhat equity, debt and mutual funds are, and how they differ from deposits.
Asset allocationWhy the mix of assets matters more than picking the next winner.
Long-term wealth creationCompounding, patience, and why starting early helps.
Behavioural financeHow fear, greed and habit shape our money decisions.
Risk protectionTerm life and health insurance, and why protection comes first.
Alternative investmentsWhat PMS, AIFs, InvITs and GIFT City funds are, and who they may suit.

Awareness sessions for individuals, companies and groups

We periodically run education and awareness programmes for individuals and young investors just starting out, and for employees of companies, housing societies, professional associations, clubs and community groups, and later for their families too. A good time to learn about money is before you need to make a big decision.

  1. Tell us about your groupWho will attend, roughly how many, and what they most want to understand.
  2. We shape the sessionWe pick the topics and depth to suit your group, from a short talk to a longer workshop.
  3. We deliver itIn person at your office or venue, or online for teams spread across cities and countries.
  4. Questions afterwardsAttendees can reach us later with questions. Nobody is pushed into any product.

Guides to read

Money words, in plain English

Eleven terms you will hear in almost any conversation about investing.

TermWhat it means
NAVNet Asset Value: the price of one unit of a mutual fund on a given day.
SIPSystematic Investment Plan: investing a fixed amount in a mutual fund at regular intervals, usually monthly.
SWPSystematic Withdrawal Plan: taking out a fixed amount from a mutual fund at regular intervals.
STPSystematic Transfer Plan: moving money from one scheme to another in regular instalments.
Asset allocationHow your money is split between equity, debt, gold and other assets.
DiversificationSpreading money across different investments so one fall does not hurt everything.
Expense ratioThe yearly cost of running a mutual fund, taken out of the fund as a percentage.
Exit loadA charge some schemes take if you sell units before a set period.
Regular PlanThe version of a scheme bought through a distributor. It carries the distributor's commission within its costs.
RiskometerA scale on every mutual fund scheme's documents that shows its level of risk, from low to very high.
KYCKnow Your Customer: an identity and address check needed before you invest. It is done once and updated if your details change.

Common questions

Who are the sessions for?
Anyone who wants to understand money better: employees, business owners, retired people, young earners, and Indians living abroad who invest back home.
Will you recommend specific funds in a session?
No. Sessions are educational. We do not name schemes, share tips or talk about expected returns.
Can a session be held online?
Yes. Online sessions work well for teams spread across cities, and for families and groups outside India.
Is this investment advice?
Our education is general, and it is not a recommendation to buy or sell anything. For decisions about your own money, start a conversation with us and we will explain the options and our role clearly.
I am a complete beginner. Where do I start?
Read the money words above, then our mutual funds guide. When you are ready, talk to us and bring every question you have.
Please note: This page is for general education only. It is not a recommendation to buy or sell any scheme and not investment advice. We are AMFI-registered Mutual Fund Distributors. Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Be empowered

Simple checks before you invest, whether through us or anyone else.

Before you invest

  1. Understand the difference between a Mutual Fund Distributor (MFD), an adviser, an agent and an employee.
  2. Check the name of each financial product before you buy it.
  3. Ask why this fund, what the alternative funds are, and about returns, charges and any hidden costs.
  4. Read all documents, and fill in the forms yourself.
  5. Revisit all disclosures, and know your rights.

Raise the alarm if you notice

  • Improper or unsuitable sale of mutual funds
  • Not enough transparency when a product is suggested
  • Non-disclosure of the grievance redressal mechanism
  • Delay or refusal of after-sales service by us
How to raise a complaint
A young man writing in a notebook at a balcony table with plants and a cup of tea
Illustrative image

Habits that matter more than headlines

Most of what we teach comes back to a few simple habits.

Start early, even if smallTime in the market does more work than the size of the first cheque.
Match money to its goalMoney needed soon and money needed in twenty years belong in different places.
Protect before you growInsurance and an emergency fund keep investments from being broken early.
Review, do not reactCheck your investments on a schedule, not every time the market makes news.

Bring a session to your team

Tell us about your group and what they want to learn. We will shape the rest.

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Start a conversation

Leave your details and choose how to send them: by email, or on WhatsApp to Shital Shukla or Jija Roy. We will get back to you, in India or abroad.