AMFI-registered Mutual Fund Distributor: Shital Shukla, ARN-87539, valid till 14 Oct 2027AMFI-registered Mutual Fund Distributor: Jija Roy, ARN-152830, valid till 14 Dec 2027APMI-registered PMS Distributor: Jija Roy, APRN00191, valid till 4 Sep 2029Insurance (IRDAI): URN AILI0301250160 (Shital Shukla, life)

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Disclosures & Compliance

Who we are registered with, how we are paid, and what to do if something goes wrong. Plainly stated, in one place.

Who we are

Finpotters is the trade name under which Shital Shukla (ARN-87539) and Jija Roy (ARN-152830) act as AMFI-registered Mutual Fund Distributors. Any suggestion we make on mutual funds is incidental advice, given as part of distribution and limited to mutual fund schemes.

Finpotters acts as a distributor or facilitator for financial products and does not guarantee returns or performance. Products are offered by regulated institutions such as fund houses, portfolio managers, insurers and lenders. The decision to invest, buy a policy or take a loan is always yours.

Regulators

The products we facilitate are governed by the frameworks of these regulators and bodies.

SEBISecurities and Exchange Board of India: mutual funds, PMS, AIFs, InvITs, bonds and stock advisory.
AMFIAssociation of Mutual Funds in India: registration of mutual fund distributors (ARN).
IRDAIInsurance Regulatory and Development Authority of India: insurance products.
RBIReserve Bank of India: the banks and NBFCs that provide loans.
IFSCAInternational Financial Services Centres Authority: GIFT City funds.

Our registrations

EUIN (Employee Unique Identification Number) identifies the person who handled your mutual fund transaction. It is written on your mutual fund application form.

RegistrationNameNumber
AMFI-registered Mutual Fund DistributorShital ShuklaARN-87539
EUIN E073731
Valid 15 Oct 2024 to 14 Oct 2027
First registered: 14 Dec 2012
AMFI-registered Mutual Fund DistributorJija RoyARN-152830
EUIN E016370
Valid 4 Aug 2024 to 14 Dec 2027
First registered: to be added
APMI-registered PMS DistributorJija RoyAPRN00191
EUIN E00157
Valid 5 Sep 2026 to 4 Sep 2029
Insurance (IRDAI), lifeShital ShuklaURN AILI0301250160

AMFI due diligence, May 2025

AMFI's due diligence of mutual fund distributors, done for fund houses under SEBI rules, found no specific gaps for Shital Shukla's ARN-87539 (AMFI letter dated 26 May 2025).

We earn commission, not fees, on mutual funds. Ask us the rate on any scheme, any time.

When our clients invest through us, they invest in the Regular Plan of a scheme. The fund house pays us a trail commission out of the scheme's expenses. Commission rates differ between fund houses and schemes.

  • You can ask us, at any time, what commission we receive on any scheme we suggest. We will tell you. Our rate sheets are also on the Downloads page.
  • We do not deal in Direct Plans for our clients. Direct Plans pay no distributor commission, so their expenses are lower.
  • For other products, such as PMS, AIFs, insurance and loans, Finpotters may receive commissions or fees from the institution concerned, as permitted under applicable regulations.
  • Other products that we do not offer may also suit you.

Important disclosures

The standard risk statements for each kind of product we facilitate.

  • Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
  • Past performance may or may not be sustained in the future.
  • Mutual funds do not offer guaranteed or assured returns. The value of your investment can go down as well as up.
  • Portfolio Management Services involve market risks and may not be suitable for all investors. Read the Disclosure Document before investing.
  • Alternative investments may involve higher risk and may not be suitable for all investors.
  • Stock advisory is provided by SEBI-registered partners, not by Finpotters.
  • Insurance products are subject to the terms and conditions of the policy.
  • Loan approvals are at the sole discretion of the lending institution, subject to its policies.
  • Full product disclaimers: see our Disclaimer page.

Be empowered

Simple checks before you invest, whether through us or anyone else.

Before you invest

  1. Understand the difference between a Mutual Fund Distributor (MFD), an adviser, an agent and an employee.
  2. Check the name of each financial product before you buy it.
  3. Ask why this fund, what the alternative funds are, and about returns, charges and any hidden costs.
  4. Read all documents, and fill in the forms yourself.
  5. Revisit all disclosures, and know your rights.

Raise the alarm if you notice

  • Improper or unsuitable sale of mutual funds
  • Not enough transparency when a product is suggested
  • Non-disclosure of the grievance redressal mechanism
  • Delay or refusal of after-sales service by us
How to raise a complaint

If you have a complaint

Tell us first. Our Grievance Officer acknowledges every complaint within 2 working days and replies within 30 days.

How to raise a complaint

Common questions

About advice, fees, ARNs and complaints.

Do I pay Finpotters a fee for mutual funds?
No. You invest in the Regular Plan and the fund house pays us a commission from the scheme's expenses. That is why a Regular Plan has a slightly higher expense ratio than a Direct Plan.
How do I check an ARN is genuine?
You can check any ARN with the “Locate a Mutual Fund Distributor” search on the AMFI website (amfiindia.com). Our numbers are ARN-87539 and ARN-152830.
How long will a complaint take?
We acknowledge every complaint within 2 working days and give you a written reply within 30 days. If the issue sits with a fund house, insurer or lender, we raise it with them and keep you updated. See Complaints & Grievances for how to escalate.
Do you guarantee returns on any product?
No. Finpotters does not guarantee returns or performance on any product. Anyone promising you assured returns on market-linked products should be treated with caution.
Please note: Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
Mutual fund risk factors
  1. The NAVs of the schemes may go up or down depending upon the factors and forces affecting the securities market, including fluctuations in interest rates.
  2. The past performance of the mutual funds is not necessarily indicative of future performance of the schemes.
  3. The Mutual Fund is not guaranteeing or assuring any dividend (IDCW) under any of the schemes, and the same is subject to the availability and adequacy of distributable surplus.
  4. Investors are requested to review the prospectus carefully and obtain expert professional advice with regard to specific legal, tax and financial implications of the investment or participation in the scheme.
  5. You may also consider alternate products or funds not offered or suggested by us before making the investment decision.

Questions about how we work?

Ask us anything: commissions, registrations or a complaint.

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