AMFI-registered Mutual Fund Distributor: Shital Shukla, ARN-87539, valid till 14 Oct 2027AMFI-registered Mutual Fund Distributor: Jija Roy, ARN-152830, valid till 14 Dec 2027APMI-registered PMS Distributor: Jija Roy, APRN00191, valid till 4 Sep 2029Insurance (IRDAI): URN AILI0301250160 (Shital Shukla, life)

Home / Investments / Mutual Funds

Mutual Funds

A simple, regulated way to build long-term wealth, one disciplined step at a time. We help you choose, start and stay on course.

What a mutual fund is

A mutual fund pools money from many investors and invests it in shares, bonds or both, as set out in the scheme's documents.

A professional fund manager runs the portfolio, and every investor owns units in proportion to what they put in. The value of one unit is called the NAV (net asset value), and it moves up and down with the market every working day.

Mutual funds are regulated by the Securities and Exchange Board of India (SEBI). Finpotters is the trade name of AMFI-registered Mutual Fund Distributors, so we help you select, invest in and review schemes across fund houses.

As mutual fund distributors, we may give incidental advice: suggestions limited to mutual fund schemes, based on your risk profile and your goal.

The main categories

Each category does a different job. Most families use two or three of them together.

Equity fundsInvest mainly in company shares. Suited to goals five or more years away. Values can fall sharply in the short term.
Debt fundsInvest in bonds, government securities and money-market instruments. Usually steadier than equity, but not risk-free.
Hybrid fundsMix equity and debt (and sometimes gold or other assets) in one scheme, so the fund manager handles part of the balance for you.
Passive and index fundsFollow a market index instead of picking stocks, usually at a lower cost.
International fundsInvest in companies outside India, adding another economy and currency to your mix.
Tax-saving funds (ELSS)Equity funds with a three-year lock-in. Whether you get a tax benefit depends on the tax regime you choose.
A grandmother and her granddaughter talking on a swing in a courtyard
Illustrative image

SIP, STP and SWP, explained

These are not products. They are ways of moving money into, between or out of mutual funds on a schedule, so discipline does not depend on memory or mood.

SIP: Systematic Investment PlanInvests a fixed amount every month (or week, or quarter) from your bank account. You buy more units when prices are low and fewer when they are high. Often used for monthly saving towards long-term goals.
STP: Systematic Transfer PlanParks a lump sum in one scheme (often a debt fund) and moves a fixed amount into another (often equity) at regular intervals. Often used for a bonus, sale proceeds or maturity money.
SWP: Systematic Withdrawal PlanPays you a fixed amount every month from your investment, while the rest stays invested. Often used for a regular income in retirement, or a known expense such as fees.

How Finpotters helps

From the first conversation to the tenth review, in four steps.

  1. Understand youYour goals, time horizon, comfort with risk, income and existing investments.
  2. Shortlist schemesA small, clear set of schemes across fund houses that fit your goal and risk profile, with the reasons written down.
  3. Set it upKYC, nominations, bank mandates and your SIP, STP or SWP, done with you, step by step.
  4. Review, not reactPeriodic reviews to check the mix still matches your goals, and calm conversations when markets are noisy.

Regular Plan or Direct Plan: an honest note

Every mutual fund scheme has two versions. Through us, you invest in the Regular Plan. The fund house pays us a commission out of the scheme's expenses, so a Regular Plan has a higher expense ratio than the Direct Plan of the same scheme. Direct Plans pay no distributor commission; you invest in them yourself, directly with the fund house or through an online platform, or with the help of a SEBI-registered Investment Adviser.

What the difference pays for is the service: choosing and combining schemes, paperwork, nominations, reviews, and someone to call when markets fall. You can ask us, at any time, how much commission we receive on any scheme we suggest. See our disclosures.

Tax basics, Tax Year 2026-27

From 1 April 2026 the Income-tax Act, 2025 replaces the 1961 Act. The rates for mutual funds are largely unchanged; section numbers and the name of the year ("Tax Year") have changed. For resident individuals:

Type of fundHeld forHow gains are taxed
Equity-oriented (at least 65% in Indian listed shares)Up to 12 months20% (short-term, s.196; old s.111A)
Equity-orientedMore than 12 months12.5% on gains above ₹1.25 lakh in the year (long-term, s.198; old s.112A). No indexation.
Debt funds (more than 65% in debt and money-market instruments) bought on or after 1 April 2023Any periodAdded to your income and taxed at your slab rate (s.76; old s.50AA)
Other funds (for example gold funds, international fund-of-funds)More than 12 months if listed, 24 months if unlisted12.5% without indexation (s.197; old s.112). Shorter periods: slab rate.
IDCW (dividend) payoutsAny periodTaxed at your slab rate. Tax is deducted at 10% if one fund house pays you more than ₹10,000 in the tax year.

Surcharge on gains taxed at the special rates above (20% and 12.5%) is capped at 15%, and 4% health and education cess applies on top. With a SIP, each instalment has its own holding period, so gains on recent instalments may still be short-term. Tax for NRIs works differently; see our NRI guide.

Last reviewed: 29 September 2026, for Tax Year 2026-27 under the Income-tax Act, 2025. This is general information, not tax advice. Please confirm your own case with a chartered accountant.

Be empowered

Simple checks before you invest, whether through us or anyone else.

Before you invest

  1. Understand the difference between a Mutual Fund Distributor (MFD), an adviser, an agent and an employee.
  2. Check the name of each financial product before you buy it.
  3. Ask why this fund, what the alternative funds are, and about returns, charges and any hidden costs.
  4. Read all documents, and fill in the forms yourself.
  5. Revisit all disclosures, and know your rights.

Raise the alarm if you notice

  • Improper or unsuitable sale of mutual funds
  • Not enough transparency when a product is suggested
  • Non-disclosure of the grievance redressal mechanism
  • Delay or refusal of after-sales service by us
How to raise a complaint

Common questions

What people most often ask us before their first SIP.

How much do I need to start?
Many schemes accept a SIP of a few hundred rupees a month. The right amount is what you can keep investing steadily, even in a bad month for markets.
Can I lose money in a mutual fund?
Yes. Mutual fund values move with the markets, and no return is guaranteed. Equity funds in particular can fall sharply over short periods, which is why we match each fund to a goal and a time horizon.
Can I stop or pause a SIP?
Yes. You can stop a SIP at any time; the fund house takes a few working days to process the request. Many fund houses also let you pause a SIP for a few months. The units you already hold stay invested. Check the exit load, if any, before withdrawing units.
Is my money safe if the fund house has a problem?
The scheme's investments are not held by the fund house itself. They are kept in safe custody by a custodian appointed by the scheme's trustees, and the trustees oversee the fund house under SEBI's Mutual Funds Regulations. Market risk remains; this protects against misuse, not against falling prices.
Can NRIs invest through Finpotters?
Yes, through NRE or NRO accounts, subject to each fund house's rules. Not every fund house accepts investors living in the USA or Canada, and some add extra conditions. Our NRI guide explains more.
Please note: Mutual Fund investments are subject to market risks, read all scheme related documents carefully. Past performance may or may not be sustained in future. Any suggestion we make is incidental to distribution, and limited to mutual fund schemes.
Mutual fund risk factors
  1. The NAVs of the schemes may go up or down depending upon the factors and forces affecting the securities market, including fluctuations in interest rates.
  2. The past performance of the mutual funds is not necessarily indicative of future performance of the schemes.
  3. The Mutual Fund is not guaranteeing or assuring any dividend (IDCW) under any of the schemes, and the same is subject to the availability and adequacy of distributable surplus.
  4. Investors are requested to review the prospectus carefully and obtain expert professional advice with regard to specific legal, tax and financial implications of the investment or participation in the scheme.
  5. You may also consider alternate products or funds not offered or suggested by us before making the investment decision.

Talk to us about mutual funds

Tell us your goal. We will walk you through a clear shortlist and the reasons behind it.

Start a conversation

You are leaving Finpotters

You are going to another website, which is run by a third party. Finpotters does not control it and is not responsible for its content, security or privacy practices. Never share your OTP, PIN or password with anyone.

Continue

Start a conversation

Leave your details and choose how to send them: by email, or on WhatsApp to Shital Shukla or Jija Roy. We will get back to you, in India or abroad.